Did you ever realize that on Wikipedia there is a lot of numbers next to text? Those numbers basically show the link from where the information is taken. These are known as citations that lead to building trust with Wikipedia. You need to follow this step in the process of how to a create custom Wikipedia page. So you need to gather third-party sources to support your content to increase the chances of your page publish. In the case of the business page, you can add the link to the website to support the information. Did you find it helpful?